It’s that time of year again…lots of parties to attend, money to spend and not enough hours to sleep! So how do we make sure we’re still looking our best when we catch up with friends we haven’t seen for a year, without sacrificing the kids’ gifts in favor of pricey cosmetic surgery? I spoke to Shawn Kisiah founder of ‘Profaces Cosmetic Manufacturing Inc.’ to get the lowdown on where to spend and where to scrimp when it comes to cosmetics…
We all covet a youthful complexion but aren’t all willing to go under the knife to obtain it. But don’t fear, with the right makeup we can create the illusion of wrinkle free, radiant skin without shelling out hundreds of dollars on surgical procedures.
When it comes to shopping for cosmetics it can be tempting to head to the department store and allow the assistants at each beauty counter to lure you in with their adamant advice that a certain moisturizer or ointment will change your life forever! However, Shawn says while there are certain areas we should opt for the department store brand there are others where the drug store will suffice.
Here’s a handy checklist so you know what to buy where:
- Lipstick, lip-gloss, lip-liner = drugstore
- Mascara = drugstore
- Eye-liner = drugstore
- Eye Shadow = drugstore/department store
- Foundation = department store
- Concealer = department store
- Brushes = department store
- Powder/Bronzer = department store
As you can see around half of your items can be bought in your local drugstore at affordable prices. When it comes to something like eye shadow Andrea Stahl, President of ‘Profaces Cosmetic Manufacturing Inc.’ advises buying the drugstore brand until you check the color suits you. Then, when you are confident you will get good use out of that shade buy a good quality brand version of it. You will find there is more pigment in the more expensive brand and the product will therefore be of better quality and more durable, meaning you can use less than you would with the cheaper equivalent.
The same goes for foundations and concealers. Buying the more expensive and better quality brand means they consist of better ingredients, which will be kinder to your skin and give you a better finish.
When it comes to moisturizer Shawn and Andrea point out that if you don’t have sensitive skin you can opt for cheaper brands and save a ton! Looking at the ingredients is a wise move: you want to select a moisturizer that includes retinol and retinoid. Also, choosing a moisturizer that also includes SPF will mean you don’t have to buy both separately and can save even more.
So this holiday season don’t go broke buying up every item at the department store, instead mix and match your shopping destinations and avoid wasting big bucks on that must have shade of lipstick that ends up in the bottom of your drawer after one use!
For great deals on department and drugstore brands check out buymebeauty.com or visit your nearest cosmetics outlet – you never know you may be in luck and they’ll have that perfect shade for half the price!