Ellen Hughes-Cromwick made the case for Ford to concentrate on the emerging markets of Brazil, Russia, India and China (the BRICs) almost a decade ago. Her forecast was right on. Ford, the only major U.S. automaker to make it through the recession without filing for bankruptcy, is fighting the good fight for market-share in the BRICs. In her lecture before a Global Interdependence Center audience, Hughes-Cromwick cautioned that investors need to treat the BRIC nations as separate entities with very different issues and needs. I spoke with her just before her lecture. Here a re-cap of that conversation. -Mary Caraccioli
Note: For more on the Global Interdependence Center visit their website: http://www.interdependence.org
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